"PROMOTION" redirects here. For other uses, see Promotion.
Promotion
song
Artist¥$ and Future
AlbumVultures 2
ReleasedAugust 3, 2024
GenreTrap
Length2:38
LabelYZY
WriterYe · Tyrone Griffin, Jr. · Nayvadius Wilburn · Anthony Clemons, Jr. · Samuel Lindley · William Seay Moore
Producer

"Promotion" (stylized in all caps) is a song by the American hip hop superduo ¥$, composed of rapper Kanye West and singer Ty Dolla Sign, from their second studio album, Vultures 2 (2024). The song features vocals from Future. Prior to the song's release, Adin Ross previewed a snippet in July 2024.

"Promotion" peaked at number 76 on the Billboard Hot 100, and is Future's 200th entry on the chart. Critical responses to the song were generally unfavorable.

Background and composition

On July 23, 2024, American influencer Adin Ross shared a snippet of "Promotion", revealing rapper Future's appearance.[1] At a concert in August, Ty Dolla Sign mistakenly said that Vultures 2 topped the US Billboard 200 prior to a performance of the song.[2]

"Promotion" includes synthesizer tones and drum machine sounds.[3] Future sings an Auto-Tuned chorus.[4] During the song's outro, West references his hit single "Good Life" (2007), rapping "Like we always do at this..."[5][6]

Release and reception

On August 3, 2024, ¥$ released their second studio album Vultures 2 independently through YZY, including "Promotion" as its sixth track.[7] The song was met with generally negative reviews from music critics, who often criticized its production and lyrics. Writing for Slant Magazine, Paul Attard felt that West is not bothered with the song and called it "too-cutesy."[8] Gabriel Bras Nevares of HotNewHipHop was highly critical of the production, seeing the synth tones and drums as among the most generic work of 2024.[3] Complex's Peter A. Berry criticized Future's chorus, writing that it "sounds like an indistinct beginning of a Future verse." He was also unfavorable towards West's verses, comparing their lyrics to "reading off cliff notes about how to be a jerk rather than convincingly playing the role of one."[9] In a positive review at Billboard, Michael Saponara wrote that the song features West's strongest performance on the album as he utilizes his "Midas touch", also praising Future's appearance.[6]

Credits and personnel

Credits adapted from Tidal.[10]

  • Ty Dolla Sign — producer, songwriter, recording engineer
  • Kanye West — producer, songwriter
  • The Legendary Traxster — producer, songwriter
  • Ant Clemons — songwriter
  • Rafael "Fai" Bautista — mixing engineer, mastering engineer, recording engineer
  • Stef Moro — recording engineer
  • Nayvadius Wilburn — songwriter
  • Eric Manco — mixing engineer, mastering engineer
  • Morning Estrada — recording engineer
  • DJ Esco — songwriter
  • Oscar Cornejo — mixing engineer, mastering engineer

Charts

Chart performance for "Promotion"
Chart (2024)Peak
position
New Zealand Hot Singles (RMNZ)[11]5

References

  1. ^ Cole, Alexander (July 24, 2024). "Kanye West, Future, & Ty Dolla Sign Collab Gets Previewed By Adin Ross: Listen". HotNewHipHop. Retrieved August 26, 2024.
  2. ^ Moore, Sam (August 13, 2024). "Ty Dolla $ign Mistakenly Celebrates 'Vultures 2' Going No. 1". HipHopDX. Retrieved August 26, 2024.
  3. ^ Nevares, Gabriel Bras (August 6, 2024). "Kanye West & Ty Dolla Sign Vultures 2 Album Review". HotNewHipHop. Archived August 6, 2024 at the Wayback Machine. Retrieved August 26, 2024.
  4. ^ "Adin Ross Previews New Ye, Ty Dolla $ign, Future Song on Livestream". Hypebeast. 2024-07-24. Retrieved 2025-08-29.
  5. ^ Kearse, Stephen (August 14, 2024). "Vultures 2". Pitchfork. Archived August 14, 2024 at the Wayback Machine. Retrieved August 24, 2024.
  6. ^ Saponara, Michael (August 5, 2024). "Ye & Ty Dolla $ign's 'Vultures 2' Album: Every Song Ranked From Worst to Best". Billboard. Archived August 6, 2024 at the Wayback Machine. Retrieved August 26, 2024.
  7. ^ Setaro, Shawn (2024-08-03). "Kanye West & Ty Dolla $ign's 'Vultures 2' Is Finally Here". HipHopDX. Retrieved 2025-08-29.
  8. ^ Attard, Paul (August 5, 2024). "Kanye West and Ty Dolla $ign Vultures 2 Review: Phoned in and Disconnected". Slant Magazine. Archived August 6, 2024 at the Wayback Machine. Retrieved August 26, 2024.
  9. ^ Berry, Peter A. (August 6, 2024). "How to Fix Ye and Ty Dolla Sign's 'Vultures 2'". Complex. Retrieved 2025-08-29.
  10. ^ "¥$, Kanye West & Ty Dolla $ign - VULTURES 2". TIDAL
  11. ^ "NZ Hot Singles Chart". Recorded Music NZ. August 12, 2024. Retrieved August 26, 2024.