Conservative media in the United States
Conservative media in the United States includes news, opinion, audio, video, publishing, and entertainment outlets that address American public life from right-of-center, conservative, or Republican-aligned perspectives. Its institutions have included magazines, talk radio, cable television, websites, podcasts, newsletters, and subscription video services.
In the 2010s and 2020s, some conservative media organizations moved beyond advertising-supported news and commentary toward direct audience revenue, streaming video, podcasts, merchandise, and entertainment. Pew Research Center's 2025 news-source study found that a smaller set of outlets and personalities were more heavily used and trusted by Republicans than Democrats, including Fox News, The Joe Rogan Experience, Newsmax, The Daily Wire, the Tucker Carlson Network, and Breitbart News.[1]
The Daily Wire is one example of this shift. The company describes itself as a right-of-center media business conceived by Ben Shapiro and Jeremy Boreing, launched in 2015 with Caleb Robinson, and built around distribution, marketing, subscription video, podcasts, and entertainment.[2] Axios reported in 2021 that the company, initially focused on podcasts and Facebook traffic, was pivoting toward subscriptions and entertainment; in 2022 it reported that DailyWire+ had passed one million paid subscribers; and in 2023 it reported the launch of Bentkey, a children's streaming app tied to the company's broader alternative-entertainment strategy.[3][4][5]