| Category | trade magazine |
|---|---|
| Frequency | Weekly |
| Firstdate | 1862 |
| Company | William Reed Business Media |
| Country | United Kingdom |
| Based | Crawley, West Sussex |
| Language | English |
The Grocer is a British digital and magazine service devoted to grocery sales, published by William Reed Ltd. It has been published since 1862.[1]
The Grocer 33
A feature of the service is 'The Grocer 33'. This is a survey of each of the five leading supermarkets' (Asda, Morrisons, Sainsbury's, Tesco and Waitrose) prices and availability on a range of 33 popular lines and published in each issue.[2] The survey is conducted by "mystery shoppers" and different branches in varying parts of the country are used for each week's survey.[citation needed] The supermarkets place prominence on this feature and ASDA heavily promotes the fact it has been the lowest-priced supermarket in The Grocer's survey for 25 years as of 2022.[3]
Industry awards
The Grocer runs a range of awards in the food retail industry, including:
- The Grocer Gold Awards
- The Grocer Own Label Food & Drink Awards
- The Grocer Food & Drink Awards
- Grocery Advertising and Marketing Industry Awards (Gramia)
- The Convenience Retail Awards
References
- ^ "Grocery - The Grocer - The market leading weekly for the UK grocery market - William Reed". Archived from the original on 27 September 2006. Retrieved 6 April 2008.
- ^ "Grocer 33: Homepage". The Grocer. Retrieved 19 May 2015.
- ^ Smith, Steven (15 June 2022). "Asda crowned UK's lowest-priced supermarket by The Grocer". Wales Online. Retrieved 26 January 2024.