Non-no
FrequencyMonthly[1]
Circulation1,239,335 (2014)[2]
CategoryFashion
PublisherShueisha
FirstdateFebruary 1971
CountryJapan
BasedTokyo
LanguageJapanese
Websitenonno.hpplus.jp

Non-no (ノンノ, non-no) is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.[3]

Men's Non-no, targeted for a male demographic, was first published in 1987.

History

The magazine was established as a fortnightly in 1971.[4][5][6] The first issue appeared in February 1971.[7] Its title derives from the Ainu word for "flower."[8] Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets teens and young women in their early 20s.[6]

Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.[9]

On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.[10]

In 1978 the circulation of Non-no was 850,000 copies.[6] In year 2006, the magazine sold 440,870 copies.[11]

Exclusive models

Current

Former

References

  1. ^ "Shueisha Women's Magazines". Shueisha Inc. Retrieved 23 April 2015.
  2. ^ "ja:一般社団法人日本雑誌協会 印刷部数公表" [Japan Magazine Publishers Association Circulation Number Search] (in Japanese). Japan Magazine Publishers Association. Archived from the original on 23 April 2022. Retrieved 23 April 2015.
  3. ^ Roman Cybriwsky (18 February 2011). Historical Dictionary of Tokyo. Scarecrow Press. p. 68. ISBN 978-0-8108-7489-3. Retrieved 15 September 2016.
  4. ^ Sean Mooney (2000), 5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan, Greenwood Publishing Group, p. 123, ISBN 978-1-56720-361-5, retrieved 15 September 2016
  5. ^ Fabienne Darling-Wolf (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication. 23 (3): 181–199. doi:10.1080/07393180600800734. S2CID 144495642
  6. ^ Kazue Sakamoto (1999). "Reading Japanese women's magazines: the construction of new identities in the 1970s and 1980s". Media, Culture & Society. 21. Retrieved 28 April 2016.
  7. ^ Lise Skov & Brian Moeran (January 1995). Women, Media, and Consumption in Japan. University of Hawaii Press. p. 60. ISBN 978-0-8248-1776-3. Retrieved 28 April 2016.
  8. ^ Hopwood, Sean Patrick (August 10, 2018). "The Hokkaido Ainu – Its History and Future in Modern Japan". Day Translations Blog
  9. ^ Yoko Tokuhiro (25 September 2009). Marriage in Contemporary Japan. Routledge. p. 45. ISBN 978-1-135-23032-6. Retrieved 28 April 2016.
  10. ^ "Men's Non-no". Complex. Retrieved 31 October 2015.
  11. ^ "Manga Anthology Circulations 2004-2006". ComiPress. 27 December 2007. Retrieved 6 February 2017.
  12. ^ "ja:新「non‐no」モデル4人初お披露目 フレッシュな美貌に歓声" (in Japanese). Modelpress. 19 August 2014. Retrieved 24 September 2018.
  13. ^ "ja:2016年ブレイクの予感…「non・no」モデル馬場ふみかを直撃！" (in Japanese). Modelpress. 2 December 2015. Retrieved 24 September 2018.
  14. ^ "ja:欅坂46渡邉理佐ら新ノンノモデル3人が初お披露目 注目美女のプロフィールをチェック" (in Japanese). Modelpress. 21 March 2017. Retrieved 24 September 2018.
  15. ^ "ja:江野沢愛美「non-no」専属モデルに抜擢" (in Japanese). Modelpress. 19 December 2017. Retrieved 24 September 2018.
  16. ^ "ja:「non-no」新専属モデルに2人加入 “ドール系美女”多屋来夢＆「ZIP!」お天気キャスター貴島明日香＜GirlsAward 2018 A／W＞" (in Japanese). Modelpress. 16 September 2018. Retrieved 24 September 2018.
  17. ^ "日向坂46加藤史帆、佐々木久美、佐々木美玲、高本彩花が女性誌専属モデルに" (in Japanese). Music Natalie. 14 February 2019. Retrieved 3 March 2020.
  18. ^ "乃木坂遠藤さくらが「ｎｏｎ－ｎｏ」専属モデル就任 - 坂道 : 日刊スポーツ" (in Japanese). nikkansports.com. Retrieved 2023-05-03.
  19. ^ "話題作に次々出演。注目の女優、出口夏希がノンノモデルに！" (in Japanese). nonno.hpplus.jp. Retrieved 2023-10-07.
  20. ^ "ja:杏" [An Personal Information] (in Japanese). Eiga. Retrieved 23 April 2015.
  21. ^ "ja:雑誌「non-no」出身の女優まとめ【小雪や佐々木希も！】" (in Japanese). Ciatr. 6 July 2017. Retrieved 24 September 2018.
  22. ^ "ja:夏川結衣" [Yui Natsukawa Personal Information] (in Japanese). Eiga. Retrieved 23 April 2015.
  23. ^ "non-no Model Profile" (in Japanese). Shueisha Inc. Retrieved 23 April 2015.
  24. ^ "ja:水沢エレナ オフィシャルブログ" [Erena Mizusawa Official Blog] (in Japanese). Ameblo. Archived 19 March 2013 at the Wayback Machine. Retrieved 23 April 2015.
  25. ^ "ja:日南響子オフィシャルブログ" [Kyoko Hinami Official Blog] (in Japanese). Ameblo. Archived 13 August 2013 at the Wayback Machine. Retrieved 23 April 2015.
  26. ^ "ja:大政絢「non-no」専属モデル卒業を発表" (in Japanese). modelpress. Retrieved 29 October 2016.
  27. ^ "ja:「non・no」に美女3人が新加入 5000人から勝ち抜き" (in Japanese). Modelpress. 20 September 2013. Archived from the original on 2 October 2013. Retrieved 24 September 2018.
  28. ^ "DeNA、300万DL突破の『パズ億～爽快パズルゲーム』が新テレビCMを放送開始！雑誌「non-no」専属モデル未来穂香さんが出演" [Non-no exclusive model Miki Honoka appears on DeNA TV-CM.] (in Japanese). Social Game Info Inc.. Archived from the original on 27 March 2019. Retrieved 23 April 2015.
  29. ^ "ja:「non・no」に18歳・美少女が新加入" (in Japanese). modelpress. Archived from the original on 6 March 2016. Retrieved 20 April 2016.
  30. ^ "ja:木下ひなこ「non-no」専属モ:卒業を発表 今後の活動は" (in Japanese). modelpress. Archived from the original on 20 November 2016. Retrieved 20 November 2016.
  31. ^ "ja:ホリプロTSC、栃木の20歳・佐藤美希さんが頂点に 『non-no』でモデルデビュー" (in Japanese). oricon ME inc.. Retrieved 20 April 2016.
  32. ^ "Non-no Web" (in Japanese). nonnotown. Shueisha. 21 February 2017. Archived from the original on 25 February 2017. Retrieved 24 September 2018.
  • non-no - Official website (in Japanese)