Kocchi no Kento
Native nameこっちのけんと
Birth nameKento Sugō
Birth dateJune 13, 1996 (age 30)
Birth placeMinoh, Osaka, Japan
Alma materKomazawa University
OccupationSinger-songwriter · internet personality
Years active2019–present
SpouseUnknown (m. 2024)
Relatives
Websiteblowout.co.jp/works/122
Youtube handle@SuppokoPeppoko
Youtube years active2019–present
Youtube genreMusic
Youtube subscribers1 million
Youtube views697 million
Stats updateMarch 18, 2026
Kocchi no Kento
InstrumentVocals
GenreJ-pop
LabelBlowout Inc. · Ki/oon

Kento Sugō (菅生 健人, Sugō Kento, born June 13, 1996), known professionally as Kocchi no Kento (こっちのけんと, Kotchi no Kento, lit. 'This Kento'), is a Japanese singer-songwriter and internet personality. He began covering songs a cappella in 2019 and is best known for his 2024 single "Hai Yorokonde".

Early life

Kento Sugō was born in Minoh, Osaka Prefecture, Japan on June 13, 1996.[1] His father is Arata Sugō, a management consultant, journalist, author and television personality,[2] who inspired Sugō to pursue music.[3] He has two siblings: his elder brother is the actor and singer Masaki Suda, and his younger brother is the actor and model Araki Sugō.[4]

Sugō attended Komazawa University, where he formed an a cappella group, Chemical Quartet, with members from the university's a cappella club Meiseishishin.[5] He won the national amateur a cappella contest, A Cappella Spirits, for two consecutive years.[6]

Career

Sugō began his YouTube career by covering the a cappella version of several songs in 2019.[6] He uses the stage name "Kocchi no Kento", meaning "this Kento". It symbolizes the feeling when he sings, which is himself more than being a salaryman after graduating, like the "other Kento".[7] He appeared as a backing vocal for the performances of Radwimps and Tōko Miura's "Grand Escape" at the 70th NHK Kōhaku Uta Gassen in 2019,[8] and Miisha Shimizu at New Disney Plus Celebration Night.[9]

He started writing his own songs in 2022,[3] and released his debut single "Tiny" through Blowout Inc. on August 30 the same year. The song is about the relationship among his brothers.[10] His following single "Shinuna!", went moderately viral on TikTok in mid-2023,[11] and peaked at number nine on the Billboard Japan Heatseekers Songs.[12]

The singer's 2024 single "Hai Yorokonde" depicts the daily lives of salarymen whose stress has peaked while struggling to overcome peer pressure.[13] Its cover artwork and music video are inspired by Shōwa-era manga and anime.[14] The song became his most successful song to date after becoming viral on social media, peaking at number four on the Billboard Japan Hot 100[15] and seven on the Oricon Combined Singles Chart.[16] Following this success, he won Best New Artist at the 66th Japan Record Awards[17] and appeared as a main artist for the first time to perform "Hai Yorokonde" at the 75th NHK Kōhaku Uta Gassen on December 31.[18]

On January 1, 2025, the singer announced via X for his intention to "take a break for the time being,"[19] and resumed his activity in March.[20] Months later, Kocchi no Kento performed "Kekka Ōrai", an opening theme for anime series My Hero Academia: Vigilantes,[21] which released digitally on April 7 and came on CD as an EP on June 18.[22] He was in charge of the theme for drama series Chotto Dake Esper, titled "Watakushigoto".[23]

Personal life

Kocchi no Kento quit his company job in 2020 and, thereafter, was diagnosed with bipolar disorder, which was revealed later in September 2023.[24][25]

He married an unnamed spouse on February 14, 2024.[26] He announced the birth of their child on March 18, 2026.[27]

Discography

Extended plays

List of extended plays, showing selected details, chart positions and sales
TitleDetailsPeaksSales
JPN
[28]
Kekka Ōrai EP25

Singles

List of singles as lead artist, showing year released, selected chart positions, and album name
TitleYearPeaksAlbum
JPN
Cmb.
[30]		JPN
Hot
[31]		WW
Excl.
US
[32]
"Tiny"2022———rowspan="8"
"Shinuna!"——[A]—
"Viva Peek-a-Boo"2023———
"Donguri Game"———
"Iroha"———
"Hai Yorokonde"20247499
"Mō Ii yo"[33]—81—
"Time Lapse"[34]
(featuring Yella.E)		2025———
"Kekka Ōrai"—[B]77—Kekka Ōrai EP
"Sore mo Ii ne"
(with Wakeys)		———
"Gokurosan"———rowspan="3"
"Watakushigoto"———
"Pickles"[35]———
"—" denotes releases that did not chart or were not released in that region.

Guest appearances

List of non-single guest appearances, showing year released, other performing artists, and album name
TitleYearOther artist(s)Album
"Hurricane"[36]2025Masayuki SuzukiAll Time Doo Wop

Concerts

  • Yoitokose (2024)[37]

Filmography

Films

TitleYearRoleNoteRef.
Moana 22024Island residentJapanese dub voice[38]
Zootopia 22025Kent Tanuki[39]

Radio shows

TitleYearRoleRef.
Sugō Kento no Doboku o Shiru2023Host[40]
The Moment2024–present[41]

Web shows

TitleYearRoleRef.
Sugō Kento no Doboku o Shiru2020–2023Host[42]

Awards and nominations

Name of the award ceremony, year presented, award category, nominee(s) of the award, and the result of the nomination
Award ceremonyYearCategoryNominee(s)/work(s)ResultRef.
Japan Record Awards2024Best New ArtistKocchi no Kento[43]
MTV Video Music Awards Japan2025Future Icons Award[44]
Best Animation Video"Hai Yorokonde"
Video of the Year[45]
Music Awards Japan2025Best Music Video[46]
Best Viral Song
Best New ArtistKocchi no Kento
U-Can New Words and Buzzword Awards2024New Words and Buzzwords Awards"Hai Yorokonde"[47]

Notes

  1. ^ "Shinuna!" did not enter the Billboard Japan Hot 100, but peaked at number nine on the Heatseekers Songs.[48]
  2. ^ "Kekka Ōrai" did not enter the Oricon Combined Singles Chart, but peaked at number 21 on the Digital Singles Chart.[49]

References

  1. ^ "こっちのけんと 兄の菅田将暉は「背中を追えるいい先輩」自信が持てなかった学生時代と前を向いたきっかけ" (in Japanese). AuDee. June 16, 2023. Retrieved August 17, 2024.
  2. ^ "菅田将暉の父·菅生新氏「3人の息子に感謝」 ベスト・ファーザー賞in関西受賞" (in Japanese). Sponichi Annex. June 11, 2018. Retrieved August 17, 2024.
  3. ^ Billboard Japan (August 28, 2024). "Kocchi no Kento on Viral Hit 'Hai Yorokonde' & The Importance of Loving the Music You Create: Interview". Billboard. Retrieved August 29, 2024.
  4. ^ "菅田将暉の弟·こっちのけんと、兄に向けオリジナルの誕生日ソング熱唱「愛が伝わる」「素敵すぎる」" (in Japanese). Oricon. February 15, 2024. Retrieved August 17, 2024.
  5. ^ "兄・菅田将暉へ贈った誕生日ソングが作詞のきっかけ アーティスト・こっちのけんと 楽曲『死ぬな!』に込めた思い" (in Japanese). Radio Kansai. May 17, 2023. Retrieved August 17, 2024.
  6. ^ "全て口だけで曲を演奏する"1人アカペラシンガー"こっちのけんと、兄弟をテーマに歌った楽曲&MV公開" (in Japanese). Billboard Japan. August 31, 2022. Retrieved August 17, 2024.
  7. ^ Ueda, Takuto (August 22, 2024). "＜インタビュー＞大事なのは、自分の曲を無限に好きで居続けられるか――「はいよろこんで」が国内外で注目、こっちのけんとが語る創作美学と兄弟愛" (in Japanese). Billboard Japan. Retrieved August 23, 2024.
  8. ^ "菅田将暉、実弟も紅白に出場していた 菅田家の成功哲学" (in Japanese). News Postseven. January 15, 2020. Retrieved August 17, 2024.
  9. ^ "菅田将暉の弟·こっちのけんと「関コレ」��出演で圧巻パフォーマンス＜関西コレクション 2023 A/W＞" (in Japanese). Modelpress. September 4, 2022. Retrieved August 17, 2024.
  10. ^ "全て口だけで曲を演奏する"1人アカペラシンガー"こっちのけんと 兄弟をテーマに歌った楽曲&MV公開" (in Japanese). Billboard Japan. August 31, 2022. Retrieved August 17, 2024.
  11. ^ "幅広く活動するアーティスト·こっちのけんと、楽曲「死ぬな!」がバイラルチャートイン 曲にあわせた"茶壺ダンス"動画も増加中" (in Japanese). The Magazine. February 7, 2023. Retrieved August 17, 2024.
  12. ^ "【Heatseekers Songs】JISOO「FLOWER」5週連続首位に NEE/tonun がトップ10入り" (in Japanese). Billboard Japan. May 17, 2023. Retrieved August 17, 2024.
  13. ^ Fuyuzuki, Iori (July 9, 2024). "こっちのけんと「はい よろこんで」の歌詞の意味を考察！生きづらさを感じている方に向けた応援歌" (in Japanese). UtaTen. Retrieved August 17, 2024.
  14. ^ Shinkai, Satoshi (June 21, 2024). "20年の時を経て「えーりん! えーりん!」再びブーム / こっちのけんと「はいよろこんで」が送るSOS信号" (in Japanese). Music Natalie. Retrieved August 8, 2024.
  15. ^ "【ビルボード】Hey!Say!JUMP「UMP」総合首位、Mrs. GREEN APPLE「ライラック」/back number「新しい恋人達に」が続く" (in Japanese). Billboard Japan. October 2, 2024. Retrieved October 2, 2024.
  16. ^ "Oricon Top 50 Combined Singles: 2024-08-26" (in Japanese). Oricon. Archived August 22, 2024 at the Wayback Machine. Retrieved August 22, 2024.
  17. ^ "こっちのけんとが新人賞「本当にこれ以上ない大きなものをいただきました」【日本レコード大賞】" (in Japanese). Chunichi Shimbun. December 30, 2024. Retrieved December 31, 2024.
  18. ^ "【紅白】出演者みんなでギリギリダンス! 70歳にSNS大注目「気になりすぎてwwwwww」「1番可愛かった」" (in Japanese). Sports Hochi. December 31, 2024. Retrieved December 31, 2024.
  19. ^ "こっちのけんと「当分休みます」言葉を補足 「活動休止」はなし...「音楽はしてないと壊れちゃうので」" (in Japanese). Oricon. January 1, 2025. Retrieved January 1, 2025.
  20. ^ "こっちのけんと、セーブ期間終了「やっつけました」" (in Japanese). Nikkan Sports. March 9, 2025. Retrieved October 7, 2025.
  21. ^ "セーブ期間終了のこっちのけんと、初のアニメOPを担当 『ヒロアカ』スピンオフ「感謝でいっぱい」" (in Japanese). Encount. March 10, 2025. Retrieved March 11, 2025.
  22. ^ "こっちのけんと、TVアニメ『ヴィジランテ』OP含む自身初のCD作品『けっかおーらいEP』発売決定" (in Japanese). CDJournal. April 8, 2025. Retrieved April 15, 2025.
  23. ^ "こっちのけんと、大泉洋主演 ジャパニーズ・ヒーロードラマ『ちょっとだけエスパー』で初のドラマ主題歌を担当【コメントあり】" (in Japanese). Spice. October 7, 2025. Retrieved October 7, 2025.
  24. ^ "菅田将暉の実弟•こっちのけんと 総再生数50億回超えの楽曲『はいよろこんで』に込めた思い" (in Japanese). Nippon TV. August 10, 2024. Retrieved December 31, 2024.
  25. ^ "こっちのけんと 涙のレコ大最優秀新人賞「生きていてよかったです」 双極性障害で会社員やめ2年で" (in Japanese). Sponichi Annex. December 31, 2024. Retrieved December 31, 2024.
  26. ^ "菅田将暉の弟・こっちのけんとが結婚を発表「かねてより、結婚しました」" (in Japanese). Oricon. February 15, 2024. Retrieved December 31, 2024.
  27. ^ "こっちのけんと、子供が生まれたことを報告　「寝かしつけが楽しいです」" (in Japanese). Nippon News NNN. March 18, 2026. Retrieved March 18, 2026.
  28. ^ "こっちのけんとのアルバム売上" (in Japanese). Oricon. Retrieved June 25, 2025.
  29. ^ "ja:オリコン週間 アルバムランキング 2025年06月16日～2025年06月22日" [Oricon Weekly Album Ranking June 16, 2025 – June 22, 2025] (in Japanese). Oricon. Archived from the original on June 25, 2025. Retrieved June 25, 2025.
  30. ^ "こっちのけんとの合算シングル売上" (in Japanese). Oricon. Retrieved August 22, 2024.
  31. ^ "こっちのけんと | Artist | Billboard Japan" (in Japanese). Billboard Japan. Retrieved July 2, 2025.
  32. ^ "Billboard Global Excl. US: Week of August 24, 2024". Billboard. Retrieved August 20, 2024.
  33. ^ Nippon Television Network Corporation (October 7, 2024). "日テレ公式ショートドラマがこっちのけんととコラボ!" (in Japanese). PR Times. Retrieved October 7, 2024.
  34. ^ "こっちのけんと「Time lapse (feat. Yella.E)」MV公開! 自身初のラブソング" (in Japanese). The First Times. March 3, 2025. Retrieved March 3, 2025.
  35. ^ "こっちのけんと、マクドナルドと念願のタイアップが実現! 総勢16名のアニメーターが参加した新曲「ピクルス」のコラボMVも公開" (in Japanese). Encore. December 17, 2025. Retrieved December 19, 2025.
  36. ^ "鈴木雅之ベストアルバム詳細 幾田りら、岡崎体育、こっちのけんと、GRe4N BOYZ、吉岡聖恵ら参加" (in Japanese). Music Natalie. March 14, 2025. Retrieved March 18, 2025.
  37. ^ "紅白初出場のこっちのけんと、自身最大のワンマンで涙 「人生が変わった」1年の感謝伝える【オフィシャルレポート】" (in Japanese). Pia. December 16, 2024. Retrieved December 31, 2024.
  38. ^ "こっちのけんとが歌う『モアナと伝説の海2』「ビヨンド ~越えてゆこう~」ミュージッククリップが公開!" (in Japanese). Cinema Today. December 12, 2024. Retrieved December 31, 2024.
  39. ^ "こっちのけんと「ズートピア2」日本版に参加! 日本限定キャラクター・たぬきのケント田貫役" (in Japanese). Eiga.com. December 9, 2025. Retrieved December 10, 2025.
  40. ^ Nippon Cultural Broadcasting (November 17, 2023). "東急建設がお届けする「Z世代」に向けた「土木業の魅力・社会的な意義」を啓蒙するラジオ番組『菅生健人の土木を知る』本日放送!" (in Japanese). PR Times. Retrieved October 9, 2024.
  41. ^ "こっちのけんと初のラジオ番組スタート! 兄・菅田将暉と過ごした「紅白」出演前夜の出来事を明かす「一緒に弾き語りをして...」" (in Japanese). Tokyo FM. October 8, 2024. Retrieved October 9, 2024.
  42. ^ "「菅生健人の土木を知る Season2」がスタート! YouTube番組「こっちのけんと」と東急建設のコラボ企画で土木の魅力をPR" (in Japanese). Tokyu Construction. June 27, 2022. Retrieved October 8, 2024.
  43. ^ "【レコ大】こっちのけんと最優秀新人賞「ご褒美としてこれ以上ない大きなもの」笑顔で感謝語る" (in Japanese). Nikkan Sports. December 30, 2024. Retrieved December 30, 2024.
  44. ^ "ミセス・INI・ME:I「MTV VMAJ」出演決定 各部門の受賞作品も発表【一覧】" (in Japanese). Modelpress. February 5, 2025. Retrieved February 5, 2025.
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