KUBL-FM
CountryUS
CitySalt Lake City, Utah
AreaSalt Lake City metropolitan area
Branding93.3 The Bull
AirdateJuly 31, 1965 (age 61) (as KWHO-FM)
Frequency93.3 MHz
FormatCountry
Erp25,000 watts
Haat1,140 meters (3,740 ft)
ClassC
Facility id11238
Coordinates40°39′34″N 112°12′5″W
(atop Farnsworth Peak)
Callsign meaningThe BULL (referring to the animal)
Former callsignsKWHO-FM (1965–1984)
KLTQ-FM (1984–1988)
KLZX (1988–1989)
KLZX-FM (1989–1995)
KUBL (1995–2000)
AffiliationsWestwood One
OwnerCumulus Media
LicenseeRadio License Holding CBC, LLC
Sister stationsKBEE, KBER, KENZ, KHTB, KKAT
Website933thebull.com
Licensing authorityFCC

KUBL-FM (93.3 MHz) is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“.[1] It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake.[2]

KUBL-FM has an effective radiated power (ERP) of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.[3]

History

The station signed on the air on July 31, 1965.[4] Its original call sign was KWHO-FM, the sister station to KWHO 860 AM (now KKAT). The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.

By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format.[5] KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.

In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format.[6] That format lasted seven years.

On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.[7][8][6] On September 13, 2022, KUBL was rebranded as "93.3 The Bull".[9] In January 2023, The Lexi and Banks Morning Show was dismissed.[10] The current wake-up program is The Jesse James Morning Show.

Awards and nominations

YearAssociationCategoryRecipientResultRef
2009Academy of Country Music AwardsOn-Air Personality of the Year - Large MarketJohnson & Johnson Morning Show
2017Academy of Country Music AwardsRadio Station of the Year - Large MarketStation
On-Air Personality of the Year - Large MarketJohnson & Johnson Morning Show
2018Country Music Association AwardsRadio Station of the Year - Large MarketStation
Academy of Country Music AwardsRadio Station of the Year - Large MarketStation
On-Air Personality of the Year - Large MarketLexi & Banks Morning Show
2019NAB Marconi Radio AwardsCountry Station of the YearStation
Country Music Association AwardsRadio Station of the Year - Large MarketStation
Academy of Country Music AwardsOn-Air Personality of the Year - Large MarketLexi & Banks Morning Show
2020Academy of Country Music AwardsRadio Station of the Year - Large MarketStation
Country Music Association AwardsOn-Air Personality of the Year - Large MarketLexi & Banks Morning Show
2021Academy of Country Music AwardsRadio Station of the Year - Large MarketStation

References

  1. ^ "KUBL Rebrands As 93.3 The Bull - RadioInsight". 2022-09-13. Retrieved 2023-03-14.
  2. ^ "KBEE Contest Rules"
  3. ^ Radio-Locator.com/KUBL
  4. ^ Broadcasting Yearbook 1967 page B-167. Retrieved Aug. 28, 2025.
  5. ^ Broadcasting Yearbook 1977 page C-315. Retrieved Aug. 28, 2025.
  6. ^ Broadcast History: Salt Lake City Radio
  7. ^ Stark, Phyllis (May 27, 1995). "Vox Jox". Billboard. Vol. 107, no. 21. p. 106.
  8. ^ KROQ Airs Stone Love Affair (Radio & Records, 5/19/1995, page 18)
  9. ^ "KUBL Rebrands As 93.3 The Bull". RadioInsight. 13 September 2022. Retrieved 2022-09-13.
  10. ^ CUMULUS CUTS TWO SALT LAKE CITY MORNING SHOWS