Infinite Discs
Private
Foundation2012 (age 14) in Logan, Utah, United States
LocationLogan, Utah, United States
Locations3 stores (2020)
Key peopleAlan Barker, president
IndustryDisc golf equipment
ProductsDisc golf equipment, mobile app, course directory

Infinite Discs is an American disc golf equipment retail company based in Logan, Utah.[1] The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.

History

The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah.[2] Barker was initially making real estate websites, until one of his employees introduced him to disc golf.[3] They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate marketing, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.[4]

Company overview

Infinite Discs is one of the largest disc golf retailers in the United States,[5] with three brick-and-mortar locations (in Logan, Utah, in Pocatello, Idaho, and in St. George, Utah) and an online store with 50,000 discs in stock.[6]

Infinite Tournaments

Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings.[7] The platform is notably used by the Next Gen Tour.[8]

Infinite Discs Line

In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern. Later in 2020 Infinite Discs Released a follow-up line of disc molds following a naming pattern of Pre-Columbian era civilizations of Central and South America. Infinite discs are sold exclusively by Infinite Discs in both sets and individually.[3] In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).[9]

Infinite Discs Molds as of June 2020[10]
Distance DriversFairway DriversMidrangePutt and Approach
EmperorCenturionAnubisMyth
PharaohExodusChariotScarab
SlabScepterRaTomb
Aztec*SphinxInca*Cohort
Maya*Ruin
Alpaca*

State of Disc Golf Survey

Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry.[11][12] Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.[13]

Sponsorships

Events

In 2019, Infinite Discs Idaho sponsored a Fourth of July disc golf event in Pocatello.[14][15] Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club.[16] Since 2020, it is the official vendor of the Ledgestone Insurance Open.[17]

Players

In 2020, Infinite Discs sponsored 108 American disc golf players from 35 states.[18]

See also

References

  1. ^ Frandsen, Eric (August 26, 2020). "Nearly $150,000 in grants awarded to Cache Valley businesses to install solar arrays". Cache Valley Daily. Archived 2020-12-25 at the Wayback Machine. Retrieved December 25, 2020.
  2. ^ "Alan Barker #66339". Professional Disc Golf Association. Retrieved 11 June 2020.
  3. ^ Wiklund, Christopher (2019-06-13). "Interview: Infinite Discs President Alan Barker". Ultiworld Disc Golf. Retrieved 10 June 2020.
  4. ^ "PODCAST EP#1 – The Debut Episode – Interview with Alan Barker of Infinite Discs". Zen Disc Golf. 2015-03-31. Retrieved 11 June 2020.
  5. ^ Woods, Josh (May 22, 2020). "How lingering fears from the pandemic could change the way we watch and play sports". The Conversation
  6. ^ "Reasons Why Infinite Discs is the #1 Disc Golf Retailer". Infinite Disc Golf. March 16, 2016. Retrieved 10 June 2020.
  7. ^ "Infinite Tournaments". Retrieved 11 June 2020.
  8. ^ "Next Generation Disc Golf | Play.Rank.Win!". 2020-05-13. Archived 2020-05-13 at the Wayback Machine. Retrieved 2020-06-11. This was also the year that Infinite Discs became the title sponsor and aided in providing player profiles and point calculations based on overall performance throughout the year
  9. ^ Durrant, Dylan (2020-03-21). "State of Disc Golf 2020 - Disc Golf Brands Bagged by State » Infinite Discs Blog". Infinite Discs Blog. Retrieved 11 June 2020.
  10. ^ "Infinite Discs Line – Information about the differences in the Infinite Line molds and runs". Infinite Brand Discs. Retrieved 11 June 2020.
  11. ^ Hennessy, John (May 15, 2014). "Disc golf on course as fastest-growing sport". The Spokesman-Review. Retrieved December 25, 2020.
  12. ^ Discs, Infinite (2014-03-11). "The State of Disc Golf: Disc Consumption & Brand Loyalty » Infinite Discs Blog". Infinite Discs Official Blog. Infinite Discs. Retrieved 11 June 2020.
  13. ^ Woods, Josh (2018-12-01). "A Demographic Portrait of Disc Golf Land". Parked. Retrieved 11 June 2020.
  14. ^ Harris, Shelbie (June 20, 2019). "Bannock County announces big July 4 festivities". Idaho State Journal. Retrieved December 25, 2020.
  15. ^ Idaho State Journal and Post Register Staff (June 28, 2019). "Fourth of July events, parades and fireworks set in East Idaho". Idaho State Journal. Retrieved December 25, 2020.
  16. ^ Cannon, Kelly (2014-06-04). "'Ready to play': New disc golf course opens at Cache County Fairgrounds". The Herald Journal. Retrieved 10 June 2020.
  17. ^ "Question & Answer Series: Alan Barker". Ledgestone Insurance Open. 2020-05-01. Retrieved 11 June 2020.
  18. ^ Infinite Discs (28 January 2020). "Meet The 2020 Team Infinite Disc Members!". Team Infinite. Archived 2020-12-27 at the Wayback Machine. Retrieved 2020-12-26.