10 daily
Media news
CommercialYes
RegistrationFree
OwnerTen Network Holdings
EditorChris Harrison
Launch date14 May 2018 (age 8)
Dissolved22 May 2020 (age 6)
Current statusClosed

10 daily was a news and entertainment website. Part of the Ten Network Holdings, it was launched in May 2018 as Ten daily,[1] and rebranded as 10 daily that October as part of an overall rebranding of the network.[2] The site had 1.04 million visitors in September 2018.[3] 10 daily created content aimed at the 18 to 39-year-old demographic;[1] as of May 2019, the majority of visitors were between 18 and 44, female, and accessing the website on mobile devices.[4] On their first anniversary 10 daily launched a new tagline, "news with benefits".[4]

The 10 daily website closed on 22 May 2020, though some content was transferred to 10 Play and social media accounts.[5][6]

References

  1. ^ Kelly, Vivienne (14 May 2018). "Ten launches Ten Daily as it attempts to claw back digital audiences from rivals". Mumbrella. Archived 25 July 2019 at the Wayback Machine.
  2. ^ Samios, Zoe (31 October 2018). "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. Archived 4 August 2019 at the Wayback Machine.
  3. ^ Manning, James (October 31, 2018). "It's 10, but not as you know it – first-run local content across 50 weeks". Mediaweek. Archived 4 May 2019 at the Wayback Machine.
  4. ^ Blackiston, Hannah (14 May 2019). "Ten Daily celebrates one year delivering 'news with benefits'". Mumbrella. Archived 14 May 2019 at the Wayback Machine.
  5. ^ Rigby, Britney (18 May 2020). "10 Daily to close this Friday". Mumbrella. Archived 18 May 2020 at the Wayback Machine.
  6. ^ Knox, David (18 May 2020). "10 to close 10 Daily, Sales Team Redundancies". TV Tonight. TV Tonight. Archived 22 May 2020 at the Wayback Machine. Retrieved 16 May 2020.